MARKETING CONSENT & OPT-IN IMPLEMENTATION

This document defines the exact marketing consent disclosures, opt-in mechanisms, checkbox wording, and technical consent recording requirements for HAIRKILLAH across all international direct-to-consumer digital channels.

1. General Legal Consent Rules

To comply with international regulations (UK GDPR/PECR, EU ePrivacy, Canadian CASL, Australian Spam Act, US CAN-SPAM):
  1. No Pre-Ticked Boxes: Marketing consent checkboxes must never be pre-ticked. The user must perform a clear, affirmative action (tick the box).
  2. Separation of Terms & Marketing: Accepting the Terms of Service or purchasing a course must NOT force a user to consent to promotional marketing emails.
  3. Transactional vs. Marketing Communications:
    • Transactional (Allowed without separate marketing consent): Order confirmations, password resets, platform access credentials, LMS student notifications, receipt downloads.
    • Marketing (Requires Opt-In / Soft Opt-In): Course announcements, promotional discounts, masterclass invitations, newsletters, re-engagement offers.
  4. Unsubscribe / Opt-Out Mechanism: Every marketing email must contain a functional 1-click "Unsubscribe" link in the footer.

2. Ready-to-Use Opt-In Text for Landing Pages & Forms

A. Lead-Generation & Free Download Forms
(Use on pages offering free masterclasses, guides, PDF cheat sheets, or webinars)
  • Standard Checkbox Wording (Un-ticked by default):
    [ ] I agree to receive news, educational content, and promotional offers from HAIRKILLAH via email and direct electronic messaging. I can unsubscribe at any time.
  • Short Sub-Text Wording (For clean, minimal landing page forms):
    By submitting your email, you agree to receive educational news and occasional promotional offers from HAIRKILLAH. Unsubscribe anytime via the link in any email. View our Privacy Policy.
B. Checkout Pages (Stripe, PayPal, Lemon Squeezy, Softbook)
(During course purchase — distinguishing order processing from marketing)
  • Primary Terms Acceptance (Mandatory at Checkout):
    [x] I have read and agree to the Terms of Service (including the 14-Day Refund Policy) and acknowledge the Privacy Policy.
  • Marketing Consent (Optional — Un-ticked by default):
    [ ] Keep me updated on new professional barbering courses, masterclasses, and exclusive discounts from HAIRKILLAH.
C. SMS & Direct Messaging Opt-In (If applicable now or in future)
[ ] I consent to receive occasional promotional SMS and instant messaging updates from HAIRKILLAH at the phone number provided. Message & data rates may apply. Reply STOP to cancel.

3. Email Footer & Unsubscribe Wording

A. Marketing Email Footer Wording (SendPulse)
Every email sent via SendPulse or CRM must contain the following footer block:
You are receiving this email because you subscribed to updates or purchased a course at HAIRKILLAH (operated by FOP Topach Oleksandr Oleksandrovych, Registration No: 3254006538).
Want to stop receiving these emails? You can [Unsubscribe Here] or update your [Email Preferences] at any time.
Our Address: HAIRKILLAH, Ukraine | Contact: info@hairkillah.com | Privacy Policy | Marketing Consent
B. Immediate Unsubscribe Confirmation Wording
When a user clicks "Unsubscribe", redirect them to a confirmation page with this text:
You have been successfully unsubscribed.
You will no longer receive marketing emails from HAIRKILLAH. Please note that you will still receive transactional emails related to active course purchases or account access.

4. Technical Consent Recording Requirements

To demonstrate legal compliance during payment processor disputes or audit inquiries, your system (SendPulse / Pipedrive / Softbook) must record:
  1. Timestamp: Exact date and time consent was provided (e.g., 2026-08-13 14:00:00 UTC).
  2. Consent Source: Specific URL / Landing page (e.g., your actual landing page URL where the opt-in occurred).
  3. IP Address: IP address of the user at the moment of opt-in.
  4. Consent Type: Specific box ticked (e.g., Marketing_Email_OptIn = True).

WEBSITE IMPLEMENTATION GUIDE & CHECKLIST

To ensure your online store and sales funnels at https://hairkillah.com and https://hairkillahvm.lms.softbook.app are fully compliant, implement the following checklist using your verified URLs:

A. Links to Include in the Website Footer

Make sure the footer of your primary domain and landing pages includes direct, clickable links to:

B. Checkboxes & Links Required at Checkout Pages

On your Stripe / Lemon Squeezy / Softbook checkout forms:
  1. Mandatory Checkbox: Link to Terms of Service (https://hairkillah.com/Terms-of-Service/) and Privacy Policy (https://hairkillah.com/PrivacyPolicy/). The purchase cannot proceed unless this box is checked or accepted via the checkout button phrasing ("By clicking Pay, you agree to our Terms...").
  2. Optional Un-ticked Checkbox: Marketing newsletter opt-in.
  3. Clear Price & Access Display: Explicitly state the access duration on the checkout button or summary (e.g., "1-Month Access to Masterclass — $27" or "6-Month Access to Full Course — $197").

C. Cookiebot Banner Setup

  1. Embed the Cookiebot tag in the <head> of hairkillah.com and your LMS subdomains.
  2. Ensure Meta Pixel, Google Ads, and TikTok Pixel scripts are categorized as Marketing/Analytics inside Cookiebot so they are blocked automatically until the user clicks "Accept".

D. What Information to Keep for Legal Audits

  • Sales Receipts: Store transaction receipts from Stripe/PayPal/Lemon Squeezy showing user email, timestamp, IP address, amount paid, and purchased access period.
  • LMS Analytics Logs: Softbook tracks video watch percentages (crucial for verifying if a student watched <= 25% during a 14-day refund request).

E. Legal Review Disclaimer

IMPORTANT LEGAL DISCLAIMER:
These documents (Cookie Policy, Privacy Policy, Terms of Service, and Marketing Consent) serve as a comprehensive international compliance framework tailored for HAIRKILLAH. Because international privacy and consumer laws evolve continuously, it is recommended to have these documents periodically reviewed by a qualified legal professional specializing in international e-commerce in your primary growth markets (US/UK/EU).