This Cookie Policy applies to the website https://hairkillah.com and associated educational subdomains (including https://hairkillahvm.lms.softbook.app) (collectively, the "Website"), operated by FOP Topach Oleksandr Oleksandrovych ("HAIRKILLAH", "we", "us", or "our").

This Cookie Policy explains how and why we use cookies, web beacons, pixels, clear GIFs, and other similar tracking technologies (collectively, "Cookies and Tracking Technologies") when you visit our Website, purchase our digital educational products, or interact with our online content.

This policy should be read alongside our Privacy Policy and Terms & Conditions.

Cookies are small text files that are stored on your browser, computer, or mobile device when you visit a website. They allow the website to recognize your device, remember your preferences, keep you logged in, analyze website performance, and deliver personalized advertisements and content.

Cookies can be set directly by us (First-Party Cookies) or by third-party services that operate on our Website (Third-Party Cookies).

We categorize the Cookies and Tracking Technologies used on our Website into four primary categories:

A. Strictly Necessary (Essential) Cookies
These cookies are required for the technical operation and security of our Website and learning management system (LMS). Without these cookies, basic functionality—such as page navigation, secure checkout, and access to paid course areas—cannot function.

• Examples: User authentication, session management, CSRF security tokens, cart storage, and fraud prevention.
• Legal Basis: Performance of a contract / Legitimate Interest.

B. Analytics and Performance Cookies
These cookies collect aggregated, pseudonymous information about how visitors interact with our Website, which pages are visited most frequently, and if users encounter error messages. They help us improve the structure, user experience, and delivery of our educational courses.

• Key Providers Used: Google Analytics 4 (GA4): Tracks site usage, traffic sources, user interaction metrics, and general location data.
• Legal Basis: Consent (where required by applicable law, e.g., UK GDPR / EU ePrivacy Directive).

C. Marketing, Advertising, and Retargeting Cookies
These tracking technologies (including advertising pixels) are used to track visitors across websites to build a profile of your interests and display targeted ads on social networks and search engines. They also prevent you from seeing the same ad repeatedly and measure the effectiveness of our marketing campaigns.

• Meta Pixel (Facebook/Instagram Ads): Tracks conversions, builds custom audiences, and optimizes advertising campaigns.
• Google Ads / YouTube Ads: Tracks conversions from search and video campaigns and builds retargeting lists.
• TikTok Pixel: Measures ad performance and optimizes targeting for users coming from TikTok.
• Legal Basis: Consent.

D. Functional / Embedded Media Cookies
Our Website embeds video content and tools to enhance learning. When you view videos embedded on our platform, these third parties may set cookies to measure video performance and remember playback settings.

• YouTube (Google): Used for hosting unlisted educational course videos and course promotional materials.
• Legal Basis: Consent / Legitimate Interest (for technical playback execution).

You have the right to decide whether to accept or decline non-essential cookies.

A. Consent Banner (Cookiebot)
We utilize Cookiebot, a Consent Management Platform (CMP), to automatically scan, disclose, and enforce your cookie preferences. Upon your first visit to our Website, a cookie banner allows you to:

• Accept All Cookies
• Reject All Non-Essential Cookies
• Customize Preferences (toggle Analytics or Marketing cookies on/off individually)

You can change or withdraw your consent at any time by clicking the "Cookie Settings" or "Manage Consent" link located in the footer of our Website.

B. Browser Controls
Most web browsers allow you to manage cookie settings directly. You can configure your browser to block cookies, delete existing cookies, or alert you when a cookie is being set. Please note that blocking essential cookies may affect your ability to log in to purchased courses or complete transactions.

• Google Chrome Cookie Settings
• Mozilla Firefox Cookie Settings
• Apple Safari Cookie Settings
• Microsoft Edge Cookie Settings

C. Do Not Track (DNT) & Global Privacy Control (GPC)
Some web browsers transmit "Do Not Track" signals or "Global Privacy Control" (GPC) signals. Our Website is configured via our CMP (Cookiebot) to respect opt-out signals sent via recognized technical mechanisms such as GPC.

When third-party cookies (such as Meta, Google, or TikTok) are loaded, data such as your IP address, browser information, and interaction data may be transferred to and processed in countries outside your jurisdiction, including the United States. Where required by law, we ensure appropriate safeguards (such as EU Standard Contractual Clauses or UK Addendums) are implemented by those service providers.

We may update this Cookie Policy from time to time to reflect changes in our operational, legal, or regulatory requirements, or updates to the cookies we use. Any changes will be posted on this page with an updated "Last Updated" date.

If you have any questions or concerns about our use of cookies or tracking technologies, please contact us:

• Legal Business Entity: FOP Topach Oleksandr Oleksandrovych (ЄДРПОУ / Registration No: 3254006538)
• Brand/Project Name: HAIRKILLAH
• Contact Email: info@hairkillah.com
• Official Website: https://hairkillah.com
• Social Media: https://www.instagram.com/hairkillah_